Photo Credit — “Through the Lens”, a 2018 Kickstarter photobook project made by a mom of an autistic child.

Anthony Hopkins. Tim Burton. Woody Allen. Lewis Carrol.

Thomas Jefferson. Emily Dickinson. Charles Darwin.

Albert Einstein. Steve Jobs.

What do all these people have in common?

They were all revolutionaries — highly successful people who were able to touch the hearts and minds of billions.

They were also all diagnosed with autism or said to have had autism by experts who studied their lives after they died.

An illustration of Dr. Jekyll & Mr Hyde

There’s a useful little exercise that can help us observe people in a better light.

It’s an excellent way for leaders & managers to help others apply their traits as strengths, rather than perceiving them as weaknesses.

To my fellow UX Designers — this is a helpful guideline to balance out user frustrations/motivations. It’s been beneficial to me while building more positive experiences for customers — by bringing out their personas’ best intentions.

Allow me to elaborate by trying to reverse some of the labels we create in our minds. (We all know our social titles are so biased anyway.)

Yesterday on the Clubhouse app, I listened in on a great UX conversation led by Joe Natoli, Nick Finck, Lisa Angela, and some other fantastic design voices.

One of the topics covered was the definition of the ever-alluding “Product Design” role.

Screenshot of the Clubhouse app “Ask the UX folks” room, showing the Avatars of each of the speakers.
Screenshot of the “Ask the UX Folks!” room on Clubhouse.

There’s SO much to be said here. For a good overview of where this conversation can go and for some of the root issues at hand, I’m going to paste something Trip O’Dell wrote in response to something I recently posted on LinkedIn.

“…and the uncertainty and legitimate frustration many designers feel about “breaking in” at every level of…

I’ve been working 100% remotely for almost six years with people in various time zones. But for a good part of that time, I wasn’t “WFH” (working from home.)

I rented space in a large open co-working facility similar to WeWork.

It had its ups and downs.

I was reading through some of the anecdotes I wrote down during my time working there.

There was the time when this one guy had to loudly retell the same joke to every single person in the room even though we all heard him the first time.

The time I walked in…

  1. Know your customer VERY well — There’s no better way to get to know anyone than by observing and interacting with them. We naturally befriended our customers because we REALLY cared about them. We kept up with their personal events, celebrated their milestones, and continually listened to their ever-changing motivations, frustrations, and needs.
  2. Community Matters — Build a company customers will be proud of being a part of. Values are important — Most people are inherently good and love identifying with a worthy cause.
  3. Transparency above all — Open lines of communication help build mutual respect, earn customer trust, and…

Memes like this get passed around in shopping groups, and they’re funny because they’re so relatable and, unfortunately, all too true.

One of the many benefits of shopping online is that the internet is open 24/7.

Does that mean it’s OK to capitalize on the impulsive decisions your customers make when they’re tired?

It’s not illegal. But consider the possible ramifications to your business from doing so:

1. Higher return rates on impulse purchases. Return rates in a physical store are around 8% today, while their online counterparts average 25–30%.

2. These returns will cost you more money in employees and resources to restock the items.

3. Customers are smart. When they realize they’re buying items from you that don’t get used, they will stop coming.

Start by building a product worth marketing.

(Spoiler: It doesn’t happen by skimping on UX).

I grew up in retail, pitching in and working in the family business from a very young age. While my peers were going to camp, I spent my summers attending trade shows, rearranging merchandise for optimal visual representation, and personal clothes shopping for women many times my age.

Image of a wholesale clothing & accessories show
img source,

Our family’s clothing boutique always stood out. It started with my mom teaching me, by example, to see our customers as more than a pocketbook, or numbers in the bank. She cared about her customers. It was natural for my mom to invest just…

I wanted to share some marketing email headers and texts I’ve received over the past week. (This is from Monday, 3/23/20 -Tuesday, 3/31/20).

A digital illustration of a woman buying items online.
Illustration Source,

In times like these, we can tell a lot about a business.

Things like:

  1. Their financial situation
  2. Their hired talent
  3. Their (real) commitment to their customers

Pay attention to the way you feel after reading each header.

👎 “We’re in this together sale!”

Are we in this together because you want/need my money right now?

👎 “We’re starting to feel the (Passover) holiday at [Business Name].”

Are you? Because I’m not…

👍 “Stuck inside? Here’s to Home Cooking. Free Shipping…”

This is good but borderline. I don’t love being reminded that I’m stuck inside, but yes, I am. And come to think of…

Oh, to boldly go where no UX-er has gone before.

When I first started getting into UX, I had an interesting conversation with a senior digital Product Designer.

I told him I was transitioning from tangible to digital product design. He immediately became VERY defensive of *his craft* and said something along the lines of, “Oh, you are, are you? Well, let me tell you just HOW different digital product design is from tangible. Totally different ballpark.”

Image of senior designer degrading a junior designer and reminding him of his “Noob” status
Illustration by Pablo Stanley, show on a presentation at Awwwards—

His tone reminded me a lot of an awesome talk Pablo Stanley gave at Awwwards on “How to Be a Better Designer”. [You…

Silicandy™ Photo Shoot, Circa 2016

NOTE: This case study was further developed, re-written and published on my personal website,

Silicandy was a wholesale company I founded with the mission of improving family relationships by getting parents and kids back together in the kitchen.

My Role: Design Director — Products, Branding, Photography, Marketing . I Led a 10 person remote team of 3D engineers, graphic artists, copywriters, PPC specialists, and photographers.

Time Involved: 4 Years

Deliverables: Competitive Analysis, Product Designs, Packaging Designs, 3D Renderings, Brand Strategy, Lifestyle Photography, Product Catalog, Pricing Sheets, Manufacturing Lead Times, Sales Proposals, Sales Deck, Press Letters, Brand Key, Quality Testing

What I gained: Extensive knowledge of silicone and plastic molding, 3D printing, E-commerce — Amazon…

Rebecca Bar

Business-Minded UX Strategist | Product Manager & Interface Designer. | Products & People. Wait. 🙅‍♀️that, 🔄it. Thank U.

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